Identify your top 20% of customers who bring in the most revenue
Look at what products/services these customers buy
Segment your customer list by sales value (top, middle, bottom)
Consider how you can better serve or upsell to your top customers
Review low-value or high-maintenance clients—is it time to adjust pricing or boundaries?
2. Products & Services
List all your products/services and rank them by profitability
Highlight the top 20% that bring in 80% of the profits
Focus marketing and sales efforts on these top products/services
Consider removing or improving the bottom 20% that are not profitable
Review cost structure: Are certain offerings eating up time or money?
3. Time Management
List your daily/weekly tasks
Highlight the 20% of tasks that contribute most to growth or revenue
Schedule those tasks during your most productive hours
Delegate or automate tasks that fall into the “busy work” category
Use tools (e.g., calendar, task manager, AI assistants) to manage low-impact work
4. Marketing & Advertising
Identify which 20% of marketing channels bring in 80% of your leads
Focus your marketing budget on those top-performing channels
Analyze your marketing content: Which types get the best response?
Eliminate low-performing campaigns to avoid wasting time and money
Use analytics (e.g., Facebook Insights, Google Analytics) to guide your decisions
5. Customer Service
Track where most customer complaints or support requests come from
Identify if a few clients or issues are taking up a lot of your time
Create FAQs, templates, or automation to handle common queries
Consider improving onboarding or communication with those “needy” clients
Review refund or dispute data to find recurring issues
6. Expenses & Suppliers
List all your regular business expenses
Highlight the top 20% of costs—are they worth the value they bring?
Renegotiate with major vendors or consider alternatives
Cut or downgrade non-essential tools or subscriptions
Compare costs vs returns (e.g., software, freelancers, advertising)
7. Review & Repeat
Set a reminder to review the 80/20 impact every quarter
Track what’s working and what’s not
Make small adjustments instead of big changes all at once
Use simple KPIs (sales per client, cost per lead, etc.) to measure
Originally observed by Italian economist Vilfredo Pareto, who noticed that 80% of Italy’s land was owned by 20% of the population, this principle has since been applied to almost every area of business and life.
This isn’t about exact math — it’s a mindset shift. It’s about identifying the small percentage of inputs that generate the most significant outcomes and focusing your time, energy, and resources there.
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